Apparently if you remember the ‘60s you weren’t really there. I was fortunate enough to interview one of the decade’s iconic figures, George Best, many years later. He had played in the first football match I ever attended, but when I asked him about that day he had no recollection of playing or in fact having ever been in the city in question before. In many respects it is the fabled quote turned on its head: A ‘60s icon who didn’t remember a ‘70s football match he played in, but he was of course ‘there’.

This memory lapse simply wouldn’t be allowed to happen today. Everything is digitally recorded seemingly for posterity and every public movement of a top celebrity is captured for millions to ruminate over.

The digital revolution means we are light years away even from the declining years of the 20th Century, which in newspapers themselves were fairly revolutionary as they moved from the typewriter to computer and black and white composition to full colour press.

But has the media and PR really changed?

People have consumed news by all accounts since prehistoric times when hunter-gatherers would share their day’s activities around the evening campfires.

Our desire to know what is happening firstly in our local environment and then on a global scale has not abated since then and it was this thirst for news which paved the way for switched-on people to maximise commercial and other opportunities by word of mouth and then via the printed word.

By the time traditional media had reached its zenith in the 20th Century, PR as we now understand it was born, thriving and thrusting.

This was the case until the advent of the internet and its curious offspring Social Media which heralded the new millennium in an altogether different way.

Now all is social. Newspapers have declined, died and reinvented themselves as online portals. And social media ‘stars’ have been born, many commanding substantial fees for insight into the minutiae of their lives. Lives are conducted on a digital basis.

So all has changed. Or, in fact, has it?

Certainly the methods and mechanisms are different – they have to be – but the principles remain the same.

Firstly you have to ‘find’ the story in the way journalists and PRs have done for decades. Then you ‘pitch’ the story – albeit this now includes a range of online options – to your contacts/suitable outlets. Then you ‘gauge’ the response and ‘value’ the end result.

If it is done properly it can be tremendously effective and much more so than traditional advertising. If something is mentioned in a news or feature story it has far greater cachet than something does in an advertising format. It is the public’s belief that in an ostensibly objective report they will find the truth; in a paid-for advert they will not.

Best didn’t remember the match, but the thousands who were in attendance most certainly did. If you market a product that reaches and affects a desired number of people in a positive way then you have achieved your aim. It doesn’t matter whether it is online, in a newspaper or on a cold, wet winter’s night in a football stadium. Platforms change, the method stays the same.

Related: crime times rockingham county, va, event rescheduled announcement, fred in the morning show kiss fm, spacey jane net worth, what to wear to a casual celebration of life, samantha washington photos, aspen x2 monty tech, midland isd graduation 2022, daughters of charity cornette, who are the fearless four dpn, body found in milton, fl today, mike carroll obituary, court tv upcoming trials 2022, baca wildlife refuge elk hunting, botetourt county arrests,Related: can i travel to france with a criminal record, clapham junction rail crash victims, melbourne to gold coast via hume highway, pros and cons of shareholder theory, verizon law enforcement ping request, pend oreille county commissioner candidates, lafourche parish building codes, alligator attacks on sanibel island, brenda survivor husband, signs a gemini man likes you through text, ballotin whiskey carbs, how many hits does drake have on billboard, why am i taking involuntary deep breaths, faith hope farms saskatchewan canada, sheelin white chocolate recipes,Related: how much to charge vendors at events, is fuccillo kia still in business, airbnb amenities icons, what time does circle k stop cashing lottery tickets, middle names for genevieve, purgatoire river fishing, julian baumgartner net worth, how is the military power separated in the constitution, iowa adoption subsidy payment schedule 2021, livanos private island, modern architectural sculpture, oceanside ca obituaries 2021, 10 similarities between canada and us government, christian ponder net worth 2020, why did murray leave party down south,Related: glock 30 with extended clip, are shane and danielle still together after big brother, city of irving food truck permit, kristen nagle husband, peter stahl guns, short film credits order, mars in 5th house for scorpio ascendant, why do football players dye their hair blonde, was james t prout excommunicated, jennifer dempsie alex salmond, cornell elite basketball camp, california lieutenant governor election 2022, ashley darby biological father, how many life jackets were on the titanic, urban regeneration berlin,Related: oakley, kansas smell, benson and hedges blue nicotine content, yale west campus dining menu, who can beat the living tribunal, caldwell high school baseball 2022, marathon clock cl030062wd instructions, cavitation surgery saved my life, hawaii correctional officer written test, dill substitute spanakopita, salaire d’un pilote en algerie, another globus connect personal is currently running, deaths at lake of the ozarks this weekend, xmarto troubleshooting, slovakia allies and enemies, pretty katie makkai poem analysis,Related: 5 letter words without vowels, wayne county press fairfield, il obituaries, how to get rid of abilities in kirby dreamland 3, oven liners sainsbury’s, preferred employer program apartments dallas, tx, daniels funeral home rio rancho obituaries, aftershock festival 2022 lineup, is betty degeneres still alive, da tracker lake macquarie, why are the farallon islands off limits, shipshewana black friday horse auction, thompson funeral home recent obituaries, allan erlick, 240 bus schedule from ashmont, sebastian county mugshots 2020,Related: phase modulated continuous wave radar, paris, wine and romance sequel, more desperate than jokes, the jackalope conspiracy website, obituaries brunswick, georgia, nj medical license renewal fee 2021, netherlands driving license number, highland council operations team phone number, beaver country day admissions, short run supply curve formula, mass rmv contact email, east tyrone brigade members, michael desantis florida, overland park police activity today, george junior republic campus map,

This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *